Website and Social Media Marketing
Once your site is designed, you need to let people know about it. Be sure to market your site through all of the traditional routes. Put your web address on business cards, brochures, sales bags, outdoor signs, etc.
But that is only the beginning. You need to develop Social Media, Directory and related sites to connect your website
is the other important aspect of letting people know about your site. Included in our web packages is a one time submission to the top ten search engines (additional fees apply for monthly submissions). For a site to be effective in it’s reach to your customers, it has to have Meta-tags* inserted into your webpage and be submitted to search engines.
For a business in Drexel Hill, Delaware County you would use each of those terms in your meta tags below
are an assortment of notes inside your webpage that only the search engines read. They are used to categorize, describe, help keep up to date and to help people find your site by matching the words they enter.
Title Tag: This is what what you you see at the top of your webpage that describes the general content or section of that page.
This is exactly what it implies. A description tag will be displayed when your site comes up in the search. It follows your title, (i.e. Joes pizza (title) A family style pizza parlor…(description) It gives the searcher a brief outline of what you do or sell. It’s like having a small classified ad with your title.
This is a collection of words that will be used to match and rank your sites content with the searcher (i.e. If I type in ‘pizza and delivery’ I should (in theory) get only the websites that have the words ‘pizza’ and ‘delivery’ in or on them. So if your site doesn’t contain both you will not be ranked as high in the search, but you still should come up in the results if you have at least one of the words.
There are quite a bit more tags that you could include depending on the needs of your site and business, but for the most part, these are the most important tags and, at the very least, the ones all sites should contain.
Social Media Marketing
The above are only the basics. After you site has all the necessary meta tags in order, you now need to start connecting your site to others. That is what Social media Marketing is all about.
There are literary hundreds of sites for social, professional, article, video and directories that will put you in front of YOUR target audience and connect your site in a way to let search engine know you are worth visiting.
If you are not connected or using social media, your site will not get the visitors you hoped for.
We have been helping businesses in Delaware County, PA get 1st page results for over 15 years! If you want to get similar results, let us help.